If there is one thing we can count on in the world, it’s that given enough time, everything is eventually going to cost more than it did in the past. Businesses are always looking to the bottom line to stay competitive, and anyway that they can cut costs to achieve the same results can feel like the right move to make.
 
Take logo t-shirts, for example. A shirt is a shirt, and if you can make the same number of shirts for less upfront cost, you must be doing better, right? People will still be wearing your logo and marketing your business, so cheaper tees must be a better alternative.
 
Let’s imagine that you are waking up in the morning and deciding on what t-shirt you would like to wear today. On the one hand, you have a few lesser-quality shirts that are uncomfortable to wear, and feature a design that has already started to wear off after only a few washes. On the other hand, you have soft, high-quality, screen printed t-shirts that last even after many washes. Indeed, you have worn them a number of times already and they are still holding up strong.
 
Of course, the choice is clear. Your average consumer is going to want to wear something that feels good and stays looking good for a long time. By resorting to cheaper options, you are lowering the chance that the consumer will pick your shirt as their go-to when they want to be comfortable, and will likely wear it far less than some of their other higher-quality options.
 
If you want to optimize your t-shirt marketing, you want to have a t-shirt that people will want to be worn and will be seen wearing it. If your logo fades or peels, or your shirt rips easily, they might choose to use it as a work shirt instead, something they don’t mind destroying and throwing away. Let’s change our thinking and use a different metric for gauging the real cost of your shirt marketing campaign. Instead of looking to achieve the lowest possible production cost, you should be looking to optimize based on what shirt design achieves the lowest cost per view. The formula looks like this:
Production Cost/Estimated Views = Cost Per ViewLet’s suppose that t-Shirt A has a rock-bottom price to make. It feels uncomfortable, the logo peels, and it represents the lowest cost you could scrape together for finished custom t-shirts on the market. While you have minimized your production costs, it turns out that it only takes a person one wear to determine they never want to wear it again. It gets thrown to the back of the drawer and never seen again. The cost per view for this shirt is exactly the cost of the shirt.
 
Now let’s suppose that t-Shirt B is much higher quality. It’s screen printed, fee​ls great, and costs ten times as much to make compared to your minimized cost. While that may initially seem like a huge jump, consider that this comfortable shirt will have a much higher likelihood of being worn regularly, adding up to potentially hundreds of wears over the course of a shirt’s lifetime. Consider that with our formula, it would only take ten views in public to match the cost per view of our minimum-cost shirt. At hundreds of views, the comparison isn’t even close.
 
In conclusion, you want your product to be seen. At Artee Screen Printing & Embroidery, we can provide you with 

If you’re having your designs printed onto t-shirts, you need to consider the colour combinations you will be using because this is one of the most important aspects that will impact the overall appearance of your shirts. There are so many options available when it comes to ink and shirt colours, which can make the process feel overwhelming but it is important that you do not rush the process so that you end up with results you love.
If you’re struggling with this aspect, the following colour combinations will provide you with some inspiration and help with your final decision:
Red and white
This combination works every time because it helps designs stand out. A strong contrast is always ideal because it will make all of the delicate details visible, so a bright shade of red printed on white apparel is a great choice as is white ink printed on a dark shirt because both options will allow the design to pop.
Green and gray
This is a unique combination that will provide you with awesome results. Green ink on gray clothing is a popular choice and you can choose earthy green tones, teal or any other shade of green because they all work well with gray clothing.
Blue and white
This is one of the most popular colour combinations and a lot of people gravitate towards this option because of the effects these colours provide. Blue is a neutral colour that is also very calming and combining it with white makes for the perfect colour palette.
Blue and yellow
This is another popular combination and these colours work very well together. Yellow tones are warm and when they are combined with cool blues, the effect is wonderful and will provide you with a neutral design that is perfectly balanced. You can even use different shades of yellow and blue to create a design that is even more complimentary.
Maroon and white
This is a favourite because of the high contrast these colours provide. This combination pairs extremely well together because white designs will really stand out when placed on maroon clothing and delicate aspects will really pop. The design will be perfectly visible and legible, so this is a great combination to consider.
Blue and gray
If you’re looking for something that can provide you with a lot of options, then this is the answer because there are so many different hues of blues and grays. There are also a ton of shirt colours to choose from because of the different types of blue and gray shades, so the possibilities are truly endless with this colour combination.
Artee Screen Printing can help with your decision and provide you with their professional recommendations. We will make sure you love the final results and will ensure you are satisfied with every aspect, so give us a call now!

When it comes to adding logos to clothing and apparel, there are two methods you can consider, including embroidery and screen printing. The following guide will break down the differences and provide you with the right information to help with your decision so that you can select the method that best suits your needs.
If you choose to go with embroidery, your logo will be reproduced by stitching the threads directly into the fabric. The stitching process itself is fully automatic and completed by computerized embroidery machines. Your logo can generally use up to 15 thread colours and the first step is digitizing, which is the creation of a program for your logo. Once your program file is complete, it can then be uploaded to the embroidery machine, which will instruct what to stitch.
If you choose to go with screen printing, your logo will be reproduced by squeezing inks directly onto your garments through mesh screens. Designs with a lot of colour will cost more because a separate mesh screen is required for each colour in your logo. Similar to embroidery, the screen printing process is partly automated; however, the garments are individually loaded and unloaded by an operator, and once the print is complete, each garment will then travel through a tunnel dryer to cure or set the print.
There are two main factors that will affect your decision; the first is the cost, while the second is which method will look better. The price will depend on the complexity of your logo as well as the quantity of garments you require and generally, embroidery is cheaper for smaller sized logos and smaller quantities as well as for logos that have multiple colours. Screen printing is often the cheaper option when it comes to large designs and logos, so it really depends on your design, the number of colours you want and the quantity of garments you require, as these factors will determine how expensive or cost-effective each method will be.
Your decision will also have to be based on which method will give you the best results and this will depend on the garments being decorated. Screen printing is better suited for t-shirts and lightweight garments as embroidery can be heavy for garments of this nature, which will cause your logo to fold because the stitching may create too much tension. Screen printing is generally better for larger logos and designs and is ideal for t-shirts because they have a large decorating surface on both the front and back.
Artee Screen Printing can help with your decision because we offer both methods and high-quality prints. Come and visit us today and we will make sure you love the final results!

Designing a team shirt is not as difficult as it may sound. Below, we give a step-by-step guide on how you can design the best team shirt.
​
1. Define Your Budget
The first thing you should establish before moving on to the design process is your budget and quantity. How much you are willing to spend and how many t-shirts you need to be printed will impact your design. Your budget will determine how many colours you can use for your design. Depending on the printing method that you decide on, more colours may have additional costs. This is an important factor to keep in mind, especially if you are working with a tight budget.

2. Know Your Printing Options
Each printing method will have its own cost, appearance and production time. Knowing and understanding the methods available to you will enable you to make the most informed decision.

Screen Printing: Screen printing is the most common t-shirt printing method. A primer makes original screens of your design and enables you to print in multiple colours and in bulk.

Pros of Screen Printing: It is a reliable method for t-shirt printing, and will deliver high-quality products.

Cons of Screen Printing: You will need a new screen for every new colour design or revision, which can get very expensive.

Vinyl Graphics: Vinyl printing is a method of heated transfer and will offer you more durability.
​
Pros of Vinyl Graphics: You will get durability and high-quality products.

Cons of Vinyl Graphics: If you’d like additional colours, or have a complex design, the cost will significantly increase.

Print on Demand: This is a new method of t-shirt printing that uses inkjet printing, but allows you to print directly onto your fabric of choice.

Pros of Print on Demand: It is very customizable, with a number of colour choices.

Cons of Print on Demand: It is not ideal for dark coloured garments.

3. Designing the Shirt
When you are coming up with the graphics that will be put on the shirt, you should start with the colour of the shirt. Determining the colour of the shirt is important, because it will remove the likelihood of your designs getting lost in the colour. You’ll want to make sure that your design and your shirt complement each other. Make sure that your graphics are large and clear, and can easily be seen by all members of the team and your opponents.

For all of your printing needs, look no further than Artee Screen Printing. Let’s work together to bring your designs to life. Contact us today to get started.